Imagine: How Creativity Works is the third non-fiction book by Jonah Lehrer, published in It explores brain science, and creativity and its social aspects. The origin, pursuit, and secret of creativity are a central fixation of the at the heart of Imagine: How Creativity Works by Jonah Lehrer — who. How did Bob Dylan write “Like a Rolling Stone”? The pop-science writer Jonah Lehrer wasn’t there, but he pretends to know anyway. Inspired.

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Those kinds of encounters, even if they worsk seemingly insignificant, are the ones which prompt us to think in new ways. Sometimes it’s triggered nonah a misreading of an old novel. Shattering the myth of muses, higher powers, even creative Did you know that the most creative companies have centralized bathrooms?

They initiate a critical plan where they also offer solutions to problems they see. There are, nonetheless, some very interesting observations – and it’s certainly not all as commonplace as ‘it helps to go and have a walk if you’re trying to come up with an idea’.

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Brick, so I’m trying not to be too harsh. Lehrer is communicating sometimes complex information about the creative process in a simplified form that makes it reader-friendly. Unraveling the Mysteries of the Creative Mind. He also told the story of how Swiffer was invented. And there you get ‘Just Do It.


This is a suspiciously conspicuous hole. Then I can get on with the performance and turn off that part of the mind that judges everything. No one wants to have to walk 15 minutes to go to the bathroom. Yes, the writing isn’t perfect and the writer isn’t perfect either, as we all aren’t, but the gem remains. How does creativity work?

Imagine: How Creativity Works – Wikipedia

It’s an idea collection technique, not a generation technique – it’s supposed to be used alongside a generation technique, which Lehrer doesn’t mention. Two creeativity, one audio-related, one not. Dec 01, CJ rated it really liked it Shelves: Scientism is the confidence that science can explain all aspects of human life; neuroscientism is bow more specific promise that brain-scans using the limited current technologies of fMRI and EEG can explain the workings of the mind.

Mere inspiration is not enough, he announces dramatically; you then need to edit: Customers who bought this item also bought. And, it’s much more stimulating to share ideas with many people, rather than hoarding them in the privacy of one’s brain. The reader would be much better served watching a short Nightline video on the design firm IDEO to see how brainstorming does work in the real world to produce many of the real products that surround us.


If hkw percent of success is just showing up, the rest is perseverance.

Imagine: How Creativity Works: Jonah Lehrer: : Books

Amazon Music Stream millions of songs. Every word he writes is suspect. It was a real pleasure reading this book.

But that’s a perfect example of how, in a sense, that’s an old idea. Society books Psychology reviews. It’s like Lehrer sold out and became a corporate shill.

crewtivity Lehrer explains the creative process based on quality scientific research which means that we are now able to understand the process of creativity and repeat it. His last words were, ‘Let’s do it. Topics Science and nature books.

I found that inflamed howw a little annoying. I did enjoy the book, but now that the quotes are in question, as a reader, I have to wonder what else was invented or ripped from context to support Lehrer’s ideas. But science–we’ll just believe whatever the cute dork says.